Charles Edwards |
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 An attitude to life which seeks fulfillment in the single-minded pursuit of wealth - in short, materialism - does not fit into this world, because it contains within itself no limiting principle, while the environment in which it is placed is strictly limited. `Be comfortable with who you are`, reads the headline on the Hush Puppies poster. Are they mad? If people were comfortable with who they were, they`d never buy any products except the ones they needed, and then where would the advertising industry be? Attitudes are the forerunners of conditions. The average estimate themselves by what they do, the above average by what they are. To give aid to every poor man is far beyond the reach and power of every man. Care of the poor is incumbent on society as a whole. The more facts you tell, the more you sell. An advertisement`s chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases. The budget evolved from a management tool into an obstacle to management. | ||
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