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n 1908, she dropped out of school to work in a burlesque revue, and two years later she began her association with Florenz Ziegfeld, headlining his Ziegfeld Follies from 1910 into the 1930s. In the 1921 Follies, she was featured singing "My Man" which became both a big hit and her signature song. She made a popular recording of it for Victor Records.

The second song most associated with her is "Second Hand Rose". She recorded nearly two dozen record sides for Victor and also cut several for Columbia. She is a posthumous recipient of a Grammy Hall of Fame Award for her 1921 recording of "My Man".

Her films include My Man (1928), Be Yourself! (1930) and Everybody Sing (1938) with Judy Garland. Brice, Ray Bolger and Harriet Hoctor were the only original Ziegfeld performers to portray themselves in The Great Ziegfeld (1936) and Ziegfeld Follies (1946). For her contribution to the motion picture industry, she has a star on the Hollywood Walk of Fame at MP 6415 Hollywood Boulevard.