Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
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I want to put a ding in the universe.
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My girlfriend always laughs during sex - no matter what she`s reading.
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Why join the navy if you can be a pirate?
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Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
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Insanely Great!
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So we went to Atari and said, `Hey, we`ve got this amazing thing, even built with some of your parts, and what do you think about funding us? Or we`ll give it to you. We just want to do it. Pay our salary, we`ll come work for you.` And they said, `No.` So then we went to Hewlett-Packard, and they said, `Hey, we don`t need you. You haven`t got through college yet.`
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Here`s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently -- they`re not fond of rules... You can quote them, disagree with them, glorify or vilify them, but the only thing you can`t do is ignore them because they change things... they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.
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A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
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I didn`t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
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You can`t just ask customers what they want and then try to give that to them. By the time you get it built, they`ll want something new.
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It`s rare that you see an artist in his 30s or 40s able to really contribute something amazing.
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Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?
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Innovation distinguishes between a leader and a follower.
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The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
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I`ve always wanted to own and control the primary technology in everything we do.
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Your time is limited, so don`t waste it living someone else`s life. Don`t be trapped by dogma - which is living with the results of other people`s thinking. Don`t let the noise of other`s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
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It`s really hard to design products by focus groups. A lot of times, people don`t know what they want until you show it to them.
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It comes from saying no to 1,000 things to make sure we don`t get on the wrong track or try to do too much.
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Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It`s not about money. It`s about the people you have, how you`re led, and how much you get it.
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Design is not just what it looks like and feels like. Design is how it works.
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I`m as proud of what we don`t do as I am of what we do.
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In most people`s vocabularies, design means veneer. It`s interior decorating. It`s the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.
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It`s better to be a pirate than to join the Navy.
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I`m the only person I know that`s lost a quarter of a billion dollars in one year.... It`s very character-building.
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I feel like somebody just punched me in the stomach and knocked all my wind out. I`m only 30 years old and I want to have a chance to continue creating things. I know I`ve got at least one more great computer in me. And Apple is not going to give me a chance to do that.
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Quality is more important than quantity. One home run is much better than two doubles.
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Be a yardstick of quality. Some people aren`t used to an environment where excellence is expected.
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Almost everything--all external expectations, all pride, all fear of embarrassment or failure--these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
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I think we`re having fun. I think our customers really like our products. And we`re always trying to do better.
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I`m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.
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Trivia
(1997) CEO of Apple Computer Inc.
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Invited to join the Academy of Motion Picture Arts and Sciences (Executives Branch) in 2005.
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Ranked #1 on Premiere`s 2006 "Power 50" list with Pixar co-head John Lasseter. They had ranked #3 in 2005 and #1 in 2004.
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In Forbes Magazine`s listing of the 400 Richest Americans in 2005, Steve Jobs came in at number 67 with a total worth of $3.3 Billion.
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Was portrayed by Noah Wyle in Pirates of Silicon Valley (1999) (TV).
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Both he and his wife are strict vegans, eating no animal products whatsoever.
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July 2004: he had surgery to remove a cancerous tumor from his pancreas
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Graduated from Homestead High School in Cupertino, California in 1972.
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Ranked #23 in Premiere`s 2003 annual Power 100 List with Pixar partner John Lasseter. They had ranked #31 in 2002.
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Adopted from infancy by Mountain View, California, couple, Paul and Clara Jobs. He was machinist for a laser manufacturer; she was an accountant.
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Attended Reed College (Portland, Oregon), but dropped out after one semester.
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Has a daughter, Lisa, from a prevous relationship. She is the namesake of Apple`s computer, the Lisa.
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Purchased the computer graphics division of LucasFilm from George Lucas. This was later renamed Pixar.
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CEO of Pixar Animation Studios - the creators of Toy Story (1995), A Bug`s Life (1998), Toy Story 2 (1999), Monsters, Inc. (2001), and Finding Nemo (2003) - as well as various shorts, including Oscar-winning Tin Toy (1988), Geri`s Game (1997), and For the Birds (2000).
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When Apple Computer appointed its first Board of Directors, the Board insisted that all employees wear name badges with a number indicating the order in which they were hired. They assigned Steve Wozniak, who did all the engineering of the highly successful Apple II computer, the title Employee No. 1. Steve Jobs was officially Employee No. 2. Jobs protested but the Board refused to change the badge assignments. Jobs offered a compromise: He would be Employee No. 0, since 0 comes before 1 on the mathematical model known as a number line. (Source: "Accidental Empires" by Robert X. Cringely)
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brother of Mona Simpson [biological]
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Officially dropped the word "interim" from his title at Apple Computer sometime in the autumn of 1999.
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Co-founded Apple Computer Inc. in 1977 with Steve Wozniak. Was later ousted and then brought back as interim CEO in 1997. His new reign has been controversial: bringing Apple back to profitability (and visibility), yet disappointing many for discontinuing the Newton MessagePad hand-held device.
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Spouse: Laurene Powell (18 March 1991 - present) 3 children
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