They`re all portal communities out in the Nordic area, so fish is a big part of their diet.

Scandinavian [food] doesn`t tend to have a lot of the spicy spices, the hot spices. This is quite different from those flavors and I like to show the contrast.

It`s very difficult to have quotas for women because you have to be careful how they`re evaluated and how the public views that as well,

They gave us a bit of a scare there,

We were getting five, six phone calls an hour going, `Oh my God, you`re closing?`

If they feel they`re not there on merit that can also have very bad implications. It`s really about getting the balance, about being active but also retaining the appearance that everyone is qualified and doing a good job.

I figured that the community would step up and really try to help out and they have. We had originally planned for needing to find space for a lot more than this.