NEW YORK — Procter&Gamble, the company responsible for the phrase "soap operas," is out of the daytime drama business after 76 years now that CBS is making "As the World Turns" stop spinning.
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The network announced the cancellation on Tuesday, the day "As the World Turns" broadcast its 13,661st episode. Its last episode will air next September, CBS said.
It`s the second daytime drama CBS has canceled in a year, after "Guiding Light." They were the last two produced by a subsidiary of Procter&Gamble, the company for which the term "soap operas" was created because it used the shows to hawk products like Ivory soap and Duz l...
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