A|x Armani Exchange Spring 2012 | Style Surveillance

by Ashley Joy Parker


The stunning new photos of A|X Armani Exchange’s Spring 2012 “Style Surveillance” ad campaign featuring models is stirring up quite the buzz in the fashion world.

“Style Surveillance” will launch in mid-February, with a series of black and white images in national media including print, outdoor and online. The campaign will also be featured in A|X Armani Exchange stores nationwide and online at www.armaniexchange.com.


The A|X Spring 2012 campaign offers a voyeuristic view of style with images that capture the provocative thrill of escapism for a new generation of runaway lovers. The balance of “ones who look” and “ones who are watched” is played out in a series of images that display an intense mood of cool sensuality – a tropical hideaway where...