David Tate (radio broadcaster)
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David Tate (radio broadcaster) is a member of the following lists: 1952 births, American radio executives and Bethesda-Chevy Chase High School alumni.
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| Birthday |
30th November, 1951
|
David Helene Tate (born 1952, Washington, D.C.) served as president/CEO of Rantel Research, Inc. of Laurel, MD, a broadcast radio audience marketing company, from 1979 to 1997. Rantel's area of professional specialization was mostly in radio formats targeted at young-adult audiences as measured by Arbitron of Columbia, Maryland. While companies like Arbitron were focused primarily on measuring radio audience listening levels, or audience ratings, Rantel concentrated on measuring the underlying motivations of radio listeners, i.e., why a listener would prefer one radio station over another.
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