James LaRue Avery (November 27, 1945 – December 31, 2013) was an American actor. He played patriarch Philip Banks in the sitcom The Fresh Prince of Bel-Air (1990−96). This character was ranked #34 in TV Guide 's "50 Greatest TV Dads of All Time." He also provided the voice of Shredder in the 1987 Teenage Mutant Ninja Turtles television series, as well as War Machine in the animated series Iron Man (1994−95) and Junkyard Dog in Hulk Hogan's Rock 'n' Wrestling (1985). He also played Michael Kelso's commanding officer at the police academy late in the series run of That '70s Show (2004).