Born in Alicante, Fernández was raised in the Guipuzcoan locality Mondragon/Arrasate. Fernández is licenced in sports by the UPV in the Basque Institute of EF de Vitoria and worked as a sports teacher in the Virgen Niña school in Gasteiz.
At 26, Jorge Fernández joined the model academy from San Sebastián. In 1999 he won the title of Mister Spain. He was also a basketball player debuting in Liga ACB with the TAU Ceramica Baskonia from Vitoria-Gasteiz in 1998. After his Mister Spain title, he started his artistic career as an actor and presenter of numerous TV shows, like Los Serrano (2003-2008).
Fernández actually works as the host of La Ruleta de la Suerte by Antena 3 and the reality show Esta Casa era una Ruina. In 2008 he received the Premio Ondas for Best TV presenter.