Tarkan Tevetoğlu (born 17 October 1972), known as Tarkan, is a World Music Award-winning Turkish pop singer. He was born in West Germany and raised in Turkey. Tarkan has been known for the use of romantic themes in his work and has been nicknamed the "Prince of Pop" by the media. He has released several platinum-selling albums during his career, with an estimated 29 million albums and singles sold. He also produces music through his company HITT Music, which he established in February 1997. One of a few European singers who has managed to span chart success over three continents without singing in English, he is also noted for his live stage performances. Tarkan's effect on Turkey has been compared by the Washington Post to that of Elvis Presley in the US around 1957 and Atlantic Records co-founder Ahmet Ertegün described him as one of the best live performers he had ever seen. He has also been listed by Rhapsody as a key artist in the history of European pop music, with his signature song "Şımarık" as a keystone track that moved the genre forward.