Steve Austin (born Steven James Anderson; December 18, 1964), better known by his ring name "Stone Cold" Steve Austin, is an American actor, producer, and retired professional wrestler. Austin performed for several wrestling promotions such as World Championship Wrestling (WCW), Extreme Championship Wrestling (ECW) and the World Wrestling Federation (WWF). Declared by WWE (formerly WWF) chairman Vince McMahon to be the most profitable wrestler in the company's history, he gained mainstream popularity in the WWF in the late 1990s as "Stone Cold" Steve Austin, a disrespectful, beer-drinking antihero who routinely defied the establishment and his boss Mr. McMahon; this persona of Austin's has been described as the "poster boy for the WWF's Attitude Era. Addressing his box office drawing power, former WWE announcer and executive Jim Ross stated: "Nobody touches Austin...no-one generated more cash in the length of their WWE career." Veteran professional wrestler Ric Flair has unequivocally described Austin as "the biggest star in the history of the WWE".