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Brian France (born August 2, 1962) is the CEO and Chairman of NASCAR, taking over the position from his father, Bill France, Jr., in 2003 . He is widely known and regarded as one of the most powerful men in sports. France pioneered NASCAR out of a Southeast based sport, into a national and international multi billion dollar success. Prior to becoming Chairman and CEO, he had previously managed NASCAR's marketing department and touring divisions and was the creator of the Craftsman Truck Series. France graduated from the University of Central Florida