Peter Max (born Peter Max Finkelstein, October 19, 1937) is a German-born American illustrator and graphic artist, known for the use of psychedelic shapes and color palettes as well as spectra in his work. At first, works in this style appeared on posters and were seen on the walls of college dorms all across America. Max then became fascinated with new printing techniques that allowed for four-color reproduction on product merchandise. Following his success with a line of art clocks for General Electric, Max's art was licensed by 72 corporations and he had become a household name. In September 1969, Max appeared on the cover of Life Magazine with an eight-page feature article as well as The Tonight Show Starring Johnny Carson and The Ed Sullivan Show.