Vincent C. Schoemehl, Jr. (born October 30, 1946 in St. Louis) was the 42nd mayor of St. Louis, Missouri, serving three terms from 1981 to 1993. At the time of his first election, he was one of the City's youngest mayors. Schoemehl is remembered for his leadership in the areas of historic preservation and urban design. He helped save the Cupples Warehouses from demolition and promoted "public-private partnerships" that led to more than 600 successful rehabilitation projects. He also launched Operation Brightside, a City beautification program, and Operation Safestreet, a home safety program.