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Giovanni ("Gianni") Rivera (born 18 August 1943 in Alessandria) is an Italian former football midfielder, mostly as an offensive playmaker, who was awarded the Ballon d'Or, one of the most prestigious individual awards in football, in 1969. He played the majority of his career with Serie A side A.C. Milan. Internationally, he represented Italy, 60 times scoring 14 goals, at four World Cups (1962, 1966, 1970, and 1974) as well as being part of the first Italian side to win the European Football Championship in 1968.