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Peter Meaden Biography »
Peter Alexander Edwin Meaden (11 November 1941 - 29 July 1978) was a publicist for various musicians and the first manager for The Who. He was a prominent figure in the English mod subculture of the early 1960s. He is sometimes referred to as the "Mod Father" or "Mod God", either way his influence has left a mark on the Mod subculture to this day.