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East Is East is a 1999 British comedy-drama film, written by Ayub Khan-Din and directed by Damien O'Donnell. It is set in a British household of mixed-ethnicity, with a British Pakistani father and an English mother in Salford, Lancashire, in 1971. George Khan (played by Om Puri), the father, expects his family to follow his strict Pakistani ways, but his children who were born and grow up in Britain increasingly see themselves as British and reject their father's rules on dress, food, religion, and living in general.