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El Mariachi is a 1992 action film that is the debut of writer/director Robert Rodriguez. The Spanish language film was shot in the northern Mexican border town of Ciudad Acuņa with a mainly amateur cast. The US$ 7,000 production was originally intended for the Mexican home video market, but executives at Columbia Pictures liked the film so much that they bought the American distribution rights. Columbia eventually spent several times more than the 16 mm film's original budget on 35 mm transfers, promotion, marketing and distribution.