Aloha from Hawaii is a music concert that was headlined by Elvis Presley, and was broadcast live via satellite on January 14, 1973. The concert took place at the Honolulu International Center (HIC) in Honolulu (now known as the Neal S. Blaisdell Center) and aired in over 40 countries across Asia and Europe (who received the telecast the next day, also in primetime). Despite the satellite innovation, the United States did not air the concert until April 4, 1973 (the concert took place the same day as Super Bowl VII). Viewing figures are debatable, with several sources, including Elvis Presley Enterprises, claiming 1 billion. However, some other sources claim that these figures are "an Elvis Myth" promoted by Colonel Tom Parker, and quoted by many biographers since. These sources suggest only several hundred million would have tuned into the broadcast. The show was the most expensive entertainment special at the time, costing $2.5 million.