All My Children (abbreviated as AMC) is an American television soap opera that aired on ABC for 41 years, from January 5, 1970 to September 23, 2011. Created by Agnes Nixon, All My Children is set in Pine Valley, Pennsylvania, a fictitious suburb of Philadelphia. The show features Susan Lucci as Erica Kane, one of daytime's most popular characters. The title of the series refers to the bonds of humanity. All My Children was the first new network daytime drama to debut in the 1970s. Originally owned by Creative Horizons, Inc., the company created by Nixon and her husband, Bob, the show was sold to ABC in January 1975. The series started at a half-hour in length, then was expanded to an hour on April 25, 1977. Earlier, the show had experimented with the hour format for one week starting on June 30, 1975, after which Ryan's Hope premiered.