Cold Pizza was a television sports morning talk show that aired weekdays on ESPN2. The show's style was more akin to Good Morning America than SportsCenter's straight news and highlights format. It included daily sports news, interviews with sports journalists, athletes, and personalities, and an assortment of other sports and non-sports topics. This show began airing on October 20, 2003. The show's launch team and daily production management was led by broadcast executives James Cohen, Joseph Maar and Todd Mason. Although Cold Pizza was simulcast on ESPN2HD, it was not produced or presented in high definition. On October 2, 2006, DirecTV became the presenting sponsor with the show titled as Cold Pizza presented by DirecTV.