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Ready Steady Go! or simply RSG! was one of the UK's first rock/pop music TV programmes. It was conceived by Elkan Allan, head of Rediffusion TV. Allan was assisted by record producer/talent manager Vicki Wickham, who became the producer. It was broadcast from August 1963 until December 1966. It was produced by Associated-Rediffusion the weekday ITV contractor for London, called Rediffusion-London post 1964. The live show was eventually networked nationally.