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The Joe Schmo Show is a reality TV show parody which aired on the American cable network Spike TV starting in September 2003. The targets, "regular schmoes" such as Matt Kennedy Gould, were led to believe that they were contestants on reality shows. Unbeknownst to the show's main characters, everyone else on the show, including the host, is actually an actor. The show itself is in fact an elaborate hoax designed to elicit comedic reactions from them. The Joe Schmo Show and Joe Schmo 2 were created by Rhett Reese and Paul Wernick, who were also responsible for Invasion Iowa. The first season was released on DVD in 2004 and the second season was released on DVD July 14, 2009.