The X Factor is an Australian television reality music competition, based on the original UK series, to find new singing talent. The first series of the show was broadcast from February to May, however, since the second series it has been broadcast from July/August until the grand final in October/November. The X Factor is produced by FremantleMedia Australia, and is currently broadcast on the Seven Network. The title "X Factor" refers to a singing talent which is "unique" and "something" that makes for star quality. Network Ten held rights for The X Factor in 2005, but dropped the show after the first series due to poor ratings. In 2010, the Seven Network went into a "bidding war" to gain rights for the show, and later won and a second series went into production. The X Factor was renewed after a highly successful Australian Idol was no longer broadcast through Network Ten. It is also broadcast in New Zealand on TV3. Two series of The Xtra Factor were broadcast through Network Ten in 2005 and 7Two in 2010. The show was not renewed for a third series in 2011.