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What about Mimi? is a Canadian animated series. Its main character is Mimi Mortin, a clever, red-headed girl in the sixth grade who lives in the town of Starfish Bay. The series was produced by Studio B Productions Inc. It debuted on January 1, 2001 and was co-directed by Josh Mepham and Colleen Holub. It aired in the US, the UK, Ireland, Australia, and Canada.