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Pumping Iron is a 1977 docudrama about the world of bodybuilding. The book as well as the movie are about the run-up to the 1975 Mr. Olympia bodybuilding competition. Released by George Butler's company Cinegate, the film focuses on Arnold Schwarzenegger and his competitors, Lou Ferrigno and Franco Columbu. The documentary was co-directed by Robert Fiore and George Butler. It was based on the book of the same name by Charles Gaines and George Butler (Simon and Schuster, 1974).