1926 - 2022
Al Ries Theorist
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Al Ries is a member of the following lists: 1926 births, DePauw University alumni and Marketing stubs.
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Details
| Birthday |
30th November, 1925
|
| Birthplace |
Indianapolis, Indiana
|
| Died |
7th October, 2022
|
| Occupation |
Theorist
|
| Year(s) Active |
1950–present, 1950–2022
|
| Official Websites |
http://www.ries.com
|
Al Ries (November 14, 1926 – October 7, 2022) was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
