1921 - 2002
Alvin Eicoff Business
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Alvin Eicoff is a member of the following lists: 1921 births, 2002 deaths and Businesspeople in advertising.
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Details
| First Name |
Alvin
|
| Last Name |
Eicoff
|
| Birthday |
8th June, 1921
|
| Died |
2nd March, 2002
|
| Zodiac Sign |
Gemini
|
| Occupation |
Business
|
Alvin Maurey Eicoff (June 8, 1921 – March 2, 2002) was widely recognized as a founder of direct response television (DRTV) advertising. He helped pioneer the use of “1-800” numbers on television, along with the phrase “or your money back”. Alvin was a proponent of short-form DRTV, which consisted of 120-second and 60-seconds commercials featuring a 1-800 number and a call to action.
