Applied folklore Folklorist
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Applied folklore is the branch of folkloristics concerned with the study and use of folklore and traditional cultural materials to address or solve real social problems. The term was coined in 1939 in a talk by folklorist Benjamin A. Botkin who, along with Alan Lomax, became the foremost proponent of this approach over the next thirty years. Applied folklore is similar in its rationale and approach to applied anthropology and other applied social sciences, and like these other applied approaches often distinguishes itself from "pure" research, that which has no explicit problem-solving aims.
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