1914 - 2011
Arch West American Business
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Arch West is a member of the following lists: People from Dallas, Texas, American military personnel of World War II and 1914 births.
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Details
| First Name |
Arch
|
| Last Name |
West
|
| Birthday |
8th September, 1914
|
| Died |
20th September, 2011
|
| Zodiac Sign |
Virgo
|
| Nationality |
American
|
| Occupation |
Business
|
Archibald Clark "Arch" West (September 8, 1914 – September 20, 2011) was a marketing executive credited with the development of Doritos, a brand of seasoned tortilla chips. The successful snack food was marketed as an alternative to the more traditional potato chips. Doritos are now Frito-Lay's second best-selling item, bested only by Lay's Potato Chips. An estimated five billion dollars in Doritos are sold every year worldwide.
