Baohong Sun
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Baohong Sun is a member of the following lists: Carnegie Mellon University faculty, Chinese academics and Renmin University of China alumni.
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Details
Baohong Sun is a Chinese economist and an academic. She is a Dean’s Distinguished Chair Professor of Marketing at Cheung Kong Graduate School of Business. Her research has focused on quantitative marketing, consumer decision-making, dynamic and structural modeling, AI and recommendation systems, digital platforms, pricing, personalization, and technology-driven customer behavior. Her work has received media coverage in outlets such as The Guardian, China Daily, Forbes and The New York Times.
