Barbara Feigin
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Barbara Feigin is a member of the following lists: 1937 births, Advertising people and Women in advertising.
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Details
| Birthplace |
Berlin, Germany
|
| Occupation Text |
Advertising and marketing executive
|
Barbara Feigin is an advertising executive and World War II refugee. She worked for several ad companies, gaining rights for maternity leave as well as career advancement regardless of her gender, while running strategic planning and market research campaigns. Feigin led efforts to create the teenage drunk driving advertisement, Friends don't let friends drive drunk. She is recognized as the first woman to be a major advertising executive in the United States.
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