Bernd Schmitt
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Bernd Schmitt is a member of the following lists: 1957 births, Columbia University faculty and American business academic biography stubs.
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Details
| Birthday |
22nd October, 1957
|
| Birthplace |
Germany
|
| Zodiac Sign |
Libra
|
Bernd Herbert Schmitt is a professor of international business in the marketing department at Columbia Business School, Columbia University in New York. He is known for his research, books, speaking and consulting on customer experience, customer happiness, branding and innovation and for his work in Asia on Asian markets and consumers. He wrote several influential books in these areas like Experiential Marketing, Customer Experience Management, Big Think Strategy and Happy Customers Everywhere.
