Bill Backer Business
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Bill Backer is a member of the following lists: Yale University alumni, People from Manhattan and 1926 births.
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Details
| Birthday |
30th November, 1925
|
| Died |
13th May, 2016
|
| Occupation |
Business
|
William Montague Backer (June 9, 1926 – May 13, 2016) was an American advertising executive. He became an industry legend for creating the slogans "Things go better with Coke", further defining the product as "the real thing", and convinced the world that Miller Lite was "everything you ever wanted in a beer, and less", and should be consumed at "Miller Time". In 1971, Backer created the Coca-Cola campaign and accompanying song "I'd Like to Teach the World to Sing (In Perfect Harmony)".
