Charles Crouch dating history

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Charles Crouch, merchandising executive, was born in Augusta, Georgia, Sept. 15, 1898, son of Joseph William and Lily (Strom) Crouch. In 1932, he purchased six of the former Clarence Saunders stores in the San Francisco peninsula area and founded Peninsula Stores (later Lucky Stores, Inc.), of which he became the first president. When he retired from the presidency of Lucky Stores in 1947 there were thirty-three stores in the chain with an annual gross of $30,000,000. At the openings of his various stores Crouch used such devices as simulated carnivals, also hiring popular jazz bands to attract customers. He engaged Raymond Loewy Associates of New York City to design what was considered to be a new type of supermarket, employing color psychology to attract customers and providing each customer with a lightweight aluminum shopping cart on which was mounted a printed directory to all merchandise in the store. In 1949 Crouch was named man of the year in the merchandising field by Operations, Inc., a national research and sales organization serving large chain stores, manufacturers, and wholesale grocers. Charles Crouch was considered to be one of the primary forces behind the development of the modern supermarket.