That's exactly what Chris did when he decided he wanted to dump former Spice Girl Geri Halliwell after their three-week romance in November 1999.
"Geri was really into the relationship and he strung her along," says Jamie. "With Geri he was prepared to use the relationship for the buzz of getting on the front pages."
Jamie adds: "Every girl he met, he wanted to marry. He'd go, 'Move in, let's get married, you're the greatest girl in the world'.
"Geri did move in, and did think they'd get married, then he ran a million miles.
"To escape her he ran off one night, stayed in a hotel and didn't return her calls.
"Geri wouldn't take that and turned up at the studio the next morning.