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| Occupation Text |
Academic and marketing researcher
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Dominique M. Hanssens is a Belgian-American academic and marketing researcher. He is a Distinguished Research Professor of Marketing at the UCLA Anderson School of Management. He is known for his work in marketing science, particularly in the fields of econometrics, marketing mix modeling and marketing strategy. He is the former executive director of the Marketing Science Institute and received Gilbert A. Churchill Award for Lifetime by the American Marketing Association.
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