1868 - 1964
Earnest Elmo Calkins Business
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Earnest Elmo Calkins is a member of the following lists: People from Knox County, Illinois, 1964 deaths and 1868 births.
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Details
| First Name |
Earnest
|
| Middle Name |
Elmo
|
| Last Name |
Calkins
|
| Birthday |
15th March, 1868
|
| Birthplace |
Geneseo, Illinois
|
| Died |
4th October, 1964
|
| Place of Death |
New York City, New York
|
| Zodiac Sign |
Pisces
|
| Occupation Text |
Advertising executive
|
| Occupation |
Business
|
Earnest Elmo Calkins (March 15, 1868 – October 4, 1964) was a deaf American advertising executive who pioneered the use of art in advertising, of fictional characters, the soft sell, and the idea of "consumer engineering". He co-founded the influential Calkins and Holden advertising agency. His work was recognized with many awards during his lifetime and was called the "Dean of Advertising Men" and "arguably the single most important figure in early twentieth century graphic design."
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