Elmo Roper American Mathematician
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Elmo Roper is a member of the following lists: 1900 births, 1971 deaths and American political consultants.
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Details
| First Name |
Elmo
|
| Last Name |
Roper
|
| Birthday |
31st July, 1900
|
| Birthplace |
Hebron, Nebraska
|
| Died |
30th April, 1971
|
| Place of Death |
Redding, Connecticut
|
| Zodiac Sign |
Leo
|
| Nationality |
American
|
| Occupation |
Mathematician
|
Elmo Burns Roper Jr. (July 31, 1900 in Hebron, Nebraska – April 30, 1971 in Redding, Connecticut) was a pollster known for his pioneering work in market research and opinion polling. In 1933, he cofounded Cherington, Wood, and Roper, a marketing research firm. When that partnership fell apart, he founded his own research company, Elmo Roper, Inc. He was hired by Henry Luce in 1935 to run surveys for Fortune, continuing these surveys for 15 years. His prediction of Franklin Delano Roosevelt's electoral victory over Alf Landon in 1936 was correct to within 0.9%; his 1940 prediction of Roosevelt's victory was correct to within 0.5%, further solidifying the reputation of Roper's techniques. In 1940, Roosevelt hired Roper to assess public opinion of Lend-Lease prior to its implementation. In 1942 he was hired by William Joseph Donovan to be the deputy director of the Office of Strategic Services; Roper subsequently worked with the Office of War Information. After leaving the OWI he founded the Roper Center for Public Opinion Research at the University of Connecticut in 1947.
