Ernest Dichter American Psychologist
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Ernest Dichter is a member of the following lists: 1991 deaths, 1907 births and Austrian Jews.
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Details
| First Name |
Ernest
|
| Last Name |
Dichter
|
| Birthday |
14th August, 1907
|
| Birthplace |
Vienna, Austria.
|
| Died |
21st November, 1991
|
| Place of Death |
Peekskill, New York
|
| Zodiac Sign |
Leo
|
| Nationality |
American
|
| Occupation Text |
Psychologist, market researcher and author
|
| Occupation |
Psychologist
|
Ernest Dichter (14 August 1907 – 21 November 1991) was an American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business — in particular to the study of consumer behavior in the marketplace. Ideas he established were a significant influence on the practices of the advertising industry in the twentieth century. Dichter promised the "mobilisation and manipulation of human needs as they exist in the consumer". As America entered the 1950s, the decade of heightened commodity fetishism, Dichter offered consumers moral permission to embrace sex and consumption, and forged a philosophy of corporate hedonism, which he thought would make people immune to dangerous totalitarian ideas.
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