George Ritzer

George Ritzer
George Ritzer  American Sociologist
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George Ritzer is a member of the following lists: 1940 births, Jewish American social scientists and Jewish social scientists.

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First Name George
Last Name Ritzer
Birthday 30th November, 1939
Birthplace New York City, United States
Nationality American
Occupation Sociologist

George Ritzer (born October 14, 1940) is an American sociologist, professor, and author who has mainly studied globalization, metatheory, patterns of consumption, and modern/postmodern social theory. His concept of McDonaldization draws upon Max Weber's idea of rationalization through the lens of the fast food industry. He coined the term in a 1983 article for The Journal of American Culture, developing the concept in The McDonaldization of Society (1993), which is among the best selling monographs in the history of American sociology.

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