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Howard Moskowitz

Howard Moskowitz American Business

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Howard Moskowitz is an American Business Professional.

Howard Moskowitz is a member of the following lists: Harvard University alumni, Queens College, City University of New York alumni and American business biography stubs.

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Details

First Name Howard
Last Name Moskowitz
Nationality American
Occupation Business

Howard Moskowitz is an American market researcher and psychophysicist. He is best known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation. By providing a large number of options for consumers, Moskowitz pioneered the idea of intermarket variability as applied to the food industry.

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