Jacob Hornik dating history
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Jacob Hornik is a member of the following lists: 1942 births, Business educators and Israeli academic administrators.
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Details
| Birthday |
7th March, 1942
|
| Zodiac Sign |
Pisces
|
| Occupation Text |
Vice president, Author, Marketing Professor and Consultant
|
Jacob Hornik (יעקב הורניק) (born March 7, 1942 in Haifa, Israel) is a professor in marketing and communications, author of many books and researcher papers, and consultant; currently he is the Vice President and Head of the Management School at the w. Galil Academic College. Professor Hornik is the author of many marketing books, and recently published a new edition of the book Marketing Management with Professor Philip Kotler of Kellog University. Nowadays his research focuses on two major research projects. 1. Applying advances Neuro-Imaging techniques to explore individual responses to marketing stimuli. 2. The use of Facet Meta theory in advertising models. He also acts as a member of various Board of Directors and provides consulting services to leading companies and advertising agencies. Professor Hornik is chairman of the Israeli "Superbrands" and "Product of the year" awards
