James Vicary Theorist
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James Vicary is a member of the following lists: 1915 births, University of Michigan alumni and 1977 deaths.
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Details
| Birthday |
30th April, 1915
|
| Died |
7th November, 1977
|
| Zodiac Sign |
Taurus
|
| Occupation |
Theorist
|
James McDonald Vicary (April 30, 1915 – November 7, 1977) was a market researcher best known for pioneering the concept of subliminal advertising with an experiment in 1957. It was later suggested that the results of his experiments had been fraudulent. Vicary was unable to ever reproduce the results of his experiments.
