Jean-Claude Larréché French Educator
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Jean-Claude Larréché is a 78 year old French Educator. Their zodiac sign is Cancer.
Jean-Claude Larréché is a member of the following lists: 1947 births, Alumni of the University of London and Business writers.
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Details
| Birthday |
3rd July, 1947
|
| Zodiac Sign |
Cancer
|
| Nationality |
French
|
| Occupation |
Educator
|
Jean-Claude Larréché (born 3 July 1947) is a French organizational theorist, and the Alfred H. Heineken Chaired Professor of marketing at INSEAD, a post he has held since 1993. He is known for his pioneering work in the use of computer simulations (i.e. simulation games) in marketing training, his work at INSEAD on marketing excellence and customer focus, and his book The Momentum Effect.
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