Jerry (Yoram) Wind American Theorist
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Jerry (Yoram) Wind is an American Theorist.
Jerry (Yoram) Wind is a member of the following lists: American marketing people, Marketing people and American business theorists.
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Details
| Nationality |
American
|
| Occupation Text |
Professor, author, consultant
|
| Occupation |
Theorist
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Jerry (Yoram) Wind is The Lauder Professor and Professor of Marketing at The Wharton School of the University of Pennsylvania, and is the founding director of the Wharton "think tank,” The SEI Center for Advanced Studies in Management. He is internationally known for pioneering research on organizational buying behavior, market segmentation, conjoint analysis, and marketing strategy. He consults with major firms around the world, provides expert testimony in many intellectual property and antitrust cases, and has lectured in over 50 universities worldwide.
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