Kai-Markus Mueller
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| Occupation Text |
Neuroscientist, entrepreneur, and professor
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Kai-Markus Müller is a German neuroscientist, entrepreneur, and professor. He is Professor of Consumer Behavior at HFU Business School in Villingen-Schwenningen, Germany. Müller previously acted as founder and CEO of The Neuromarketing Labs, a consumer neuroscience research company based in Aspach, Germany. He is known for having developed an EEG-based research technique for measuring willingness to pay. He is an alumnus of consulting firm Simon-Kucher.
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