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Keith Dinnie is a British academic and consultant specializing in place branding, including nation branding and city branding. He is a Reader in Marketing at the University of Dundee and president of Bloom Consulting. Dinnie is the author of Nation Branding: Concepts, Issues, Practice, first published in 2008, with a third edition published by Routledge in 2022. He is also the editor of City Branding: Theory and Cases, published by Palgrave Macmillan in 2010. His research focuses on the use of strategic brand management by national governments in tourism marketing, export promotion, inward investment attraction, and public diplomacy. His books have been translated into Chinese, Japanese, Korean and Russian.
