Kraft Theatre dating history
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Kraft Television Theatre is an American anthology drama television series running from 1947 to 1958. It began May 7, 1947, on NBC, airing at 7:30 p.m. on Wednesday evenings until December of that year. It first promoted MacLaren's Imperial Cheese, which was advertised nowhere else. In January 1948, it moved to 9 p.m. on Wednesdays, continuing in that timeslot until 1958. Initially produced by the J. Walter Thompson advertising agency, the live hour-long series offered television plays with new stories and new characters each week, in addition to adaptations of such classics as A Christmas Carol and Alice in Wonderland.
The program was broadcast live from Studio 8-H at 30 Rockefeller Plaza, currently the home of Saturday Night Live.
