1875 - 1942
Leonetto Cappiello Italian Cartoonist
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Leonetto Cappiello is a member of the following lists: 1942 deaths, 1875 births and Poster artists.
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Details
First Name |
Leonetto
|
Last Name |
Cappiello
|
Birthday |
5th April, 1875
|
Birthplace |
Livorno, Italy
|
Died |
2nd February, 1942
|
Place of Death |
Cannes, France
|
Zodiac Sign |
Aries
|
Nationality |
Italian
|
Occupation Text |
Cartoonist, caricaturist, poster art designer, painter
|
Occupation |
Cartoonist
|
Leonetto Cappiello (9 April 1875 – 2 February 1942) was an Italian and French poster art designer and painter, who mainly lived and worked in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design. The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D'Alesi. Cappiello, like other young artists, worked in a way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm.
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